Home With the Family

The magnificent lessons one can learn about design while gorging yourself on turkey in front of half drunk relatives.


It is a little known fact that the yearly tradition of heading home to sit like a slob, half dazed from whatever chemical it is in turkey meat that could make a Great White Shark doze off, derived from the Pilgrims. No, that’s not true. Those religious nut jobs actually never wanted or got to go home. If those O.G. East coasters had returned home to the loving arms of the loved ones they had not seen in a long overdue period of time; then maybe they would have faired better then just becoming the great-great-grandparents of the most loathed people in America, otherwise known as Patriots Fans.

The thing about returning home to celebrate those wondrous traditions such as opening a can of delectable cranberry flavored jello loaf, is the fuzziness that comes in the wake of familiarity. The best part about Thanksgiving is how it’s never changes. It is, at it’s pumpkin spiced core, a time when we can be comfortable knowing, everything that is, and will happen. The thing about Thanksgiving is it allows us to bask in the warm comfortable glow of familiarity.

This isn’t just something that we can take advantage of during the late fall holiday mostly associated with food, family, and over the top holiday shopping. This lesson can be carried over to teach us a lot about ourselves and how we work. When it comes to falling into loops of the same-old same-old; design is no exception. Designers, too, can fall back on those magical gems that can make working on a project like a nice warm heap of homemade stuffing. For me, it’s the relief of those fall-back workhorse fonts that just never not work. Fonts that work-and-work-and-work no matter the project. 


Much like the never changing sameness of a Thanksgiving dinner table, there are those fonts that designers use over and over again without ever losing gusto or enthusiasm.

Much like the never changing sameness of a Thanksgiving dinner table, there are those fonts that designers use over and over again without ever losing gusto or enthusiasm. When a designer really knows a font and all it’s nuances, it’s as if you are seeing a familiar face in your parents driveway. A old friend who welcomes you home saying “Happy Thanksgiving, you ready to eat?”

Here are a few of my familiar fonts. Pass them around like hot rolls at the dinner table.  


RW.jpg
 

A sans serif font with a big ole family and that is both lively and charismatic while also legible in all sizes. 


FS.jpg
 

Created for a former behemoth of an internet browser company; It has a family that is just as massive. This sans serif is a typeface that is just downright likable. 


PD.jpg
 

San serif that has a brutally enduring elegance while also being punchy and modern in heavier weights. 


MW.jpg
 

A slab serif wannabe, that is super agile when it comes to the differences between its family members. It’s is super legible and works wonders in both print and on screen.


AG.jpg
 

The most beautiful font in both large and very small sizes you will ever find. If you need to fit copy into a small space by running under 8pt, you will want this font.  


MS.jpg
 

This one is like James Bond if he was a font. It is both masculine and suave while being beautifully silly and strange.