This Polish Chair Catalog is Prettier Than Your Baby

Put that baby down, it is time to shop—and by shop, I mean dream of the day you have enough money to buy nice things. Which may never happen because you have a kid. Cheer up though, at least the catalog was free. 


Yes, it is true. I am sorry to say it, but you darling spawn has nothing on this stupendous design. Not that there is anything wrong with that. I am sure your child will grow up to do just fine. Alright, enough about you. We are all here to talk about the wonders of catalogs. In particular, the interior design catalog designed by Polish design studio Unco. They are a small studio that seems to focus on print. Thier esthetic is very IKEA, and I say that with the utmost love. It is sleek, clean, and full of lines.

I keep the IKEA Catalogs as if they were coffee table books. I don't even have a bible in my home but the latest print from a big box retailer, you bet your ass. In some ways, catalogs are coffee table books. Or at the very least they should be thought of as such. Thier purpose is to remind you to shop. To nag at you, to take a look for a short while until you either succumb to the pressures of capitalism or go back to your Netflix. [Either way, The Man wins]

As such a catalog really should be design heavy. It has a longer shelf life if it can become part of the home. And when you think about it; the faulty craftsmanship of that dresser you put together may be found to be hazardous next year. Or that price tag in that publication may be insanely out of date. But that catalog might just stay on that desk you put together by hand with nothing more than an L wrench and tape. The fact remains, the shelf life of your work will always last longer when you make a design that can be viewed as art.

This work by Unco does just that. It is a piece of art as well as a marketing A-bomb. It is something a smart consumer would want to keep in there home just within reach of the couch. If only for visitors to see. The type is punchy, which I love unconditionally. It is also a bit irreverent. The chair and the type seem to do battle right on the page. They cross over each other in odd spots. In the right spots if you know what I mean. The clean backgrounds really help to show off the product in a way that, you know as soon as you get that piece of furniture in your home you will say to yourself. "Gah ... looked better in the magazine."